My first press release that was fun to write!

Families Turn To Online, Trendy, Second Hand Clothing Store

Two stay at home moms create an online business that makes second hand clothes shopping feel like a first rate, retail experience. They sift through the rubbish to find the treasures in order to save families time and money. 

December 1, 2013 Toronto, ON - These days it doesn’t matter if a family is on a shoestring budget, their kids still want designer shoestrings. With teens wanting brand names and tweens growing out of their clothes so quickly, more families are turning to consignment stores and used clothing websites. Two such people are the founders of Style Crush,an online second hand clothing store that caters to tweens, teens and women, and only carries brand name clothing in practically new condition.

“When you walk into any consignment store, you have to go through racks and racks of dreadful stuff to get to the treasures”, says co-founder Andrea Hepworth. “We only want to sell the treasures”. Style Crush does all the work for you, finding clothes for sale on Kijiji, local neighbourhood websites and through personal friends and networks. They take all the annoyances out of do-it-yourself second hand buying and selling. If you had to do it yourself it would include managing and posting online ads, the time it takes to meet potential buyers/sellers (who may or may not show up), the discomfort of negotiating prices and the time it takes to search the racks at second hand stores. “It’s a long process and we need to be very detail oriented, it’s almost more of a service than just selling clothes”, adds co-founder Julie Tiberia.

They pit themselves against the bricks and mortar consignment shops, as they pay cash for clothes up front unlike the stores who pay after the items are sold. They also try to accommodate their sellers by either going to them or meeting them somewhere convenient. Style Crush even throws “sell your clothes for cash” parties, where people gather their friends to sell their gently used clothing all at once. “It saves us time and money when more people come together to provide us a bigger selection to purchase from”, reveals Andrea. Selling online keeps their prices low, as there is very little overhead compared to physical stores.

While Style Crush delivers through Canada Post, they encourage customers to pick up their purchases at one of four locations (Toronto, Etobicoke, Milton and Mississauga). “We try to help our customers save even more time and money by meeting them at our pick up locations when they are going to or from work or during their daily errands”, adds Julie.

Style Crush carries everything from Lululemon, Ivivva, Triple Flip, Abercrombie, Hollister, American Eagle, Guess, Puma, Adidas, Nike and many more. Prices are very reasonable, most ranging from $5 to $15. See for yourself at www.stylecrush.com.

About

Style Crush is on an online business, buying and selling new and like-new brand name clothes for tweens, teens and women. Visit www.stylecrush.com for the full experience.  

Media Contact Information

Andrea 416 879 9312

Julie 416 895 4557

info@stylecrush.com

www.stylecrush.com